Burn the Boats
Michael Georgoff Michael Georgoff

Burn the Boats

Winning requires conviction and patience. Optionality gives us the opportunity to give up when the going gets tough - and call it smart strategy.

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Raw Materials
Michael Georgoff Michael Georgoff

Raw Materials

What does it take to be a great product manager, regardless of product type?

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Should I Stay or Should I Go?
Michael Georgoff Michael Georgoff

Should I Stay or Should I Go?

It's a weird time for tech startups, and I've been asked for advice on that question a lot in 2024. The answer requires four more questions.

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No Pain No Gain
Michael Georgoff Michael Georgoff

No Pain No Gain

Digital transformations of legacy businesses are brutal, but necessary, work. We look at how H-E-B beat Amazon at their own game.

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The Second Act
Michael Georgoff Michael Georgoff

The Second Act

Founders often stumble over the "second act," which is that moment in time where you have a successful and growing core business, but there is so much pressure for more. Learn how to set your new product endeavors up for success, based on case studies from Redbox, RetailMeNot, and H-E-B.

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Lack of Focus
Michael Georgoff Michael Georgoff

Lack of Focus

Imagine a startup overrun by manic chaos squirrels. That’s what happens when founders lose focus. Learn how it happens and how to design systems to prevent it.

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Just Add an Egg
Michael Georgoff Michael Georgoff

Just Add an Egg

What a failed cake mix launch from the 1950s can teach us about generative AI experiences.

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Silos and Civilizations
Michael Georgoff Michael Georgoff

Silos and Civilizations

You planted the seeds of your startup's demise when you made your first N+1 specialist hire. Examine how silos form, how to recognize different siloed systems, and how to avoid them altogether.

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Product as Editor-in-Chief
Michael Georgoff Michael Georgoff

Product as Editor-in-Chief

Most product unhappiness flows from mismatches between product culture and type of PMs hired. There is a better way.

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Roadmapping Fear
Michael Georgoff Michael Georgoff

Roadmapping Fear

Everyone involved in the process is terrified, and no one will acknowledge it.

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